Tuesday, April 30, 2013

Great Events To Help The Aspiring Entrepreneur!

Creating a Competitive Advantage
Instructor: Professor Paulo Prochno, Smith School of Business
Wednesday, May 1, 12:15-1:15 PM, 2515 Van Munching Hall

RSVP: https://dingmancenter.doodle.com/2chdhdgtpgs3f2mt

Strategy is about value creation and value capture. We will work with those two elements to craft a logic to create and sustain competitive advantage, with special emphasis on designing alternative paths to fight threats to the long term sustainability of the business


New Product Development
Instructor: Professor Brent Goldfarb, Smith School of Business (also teaches #Real660: http://www.youtube.com/watch?v=ghbE-uYa8D8&feature=youtu.be)
Wednesday, May 1, 4:00-5:00 PM, 2534 Van Munching Hall

RSVP: https://dingmancenter.doodle.com/aa6uh5tx75nfu4pm

Developing and commercializing new products is hard work. Each year thousands of new products hit the market. Many are launched with great excitement and fanfare…only to quietly disappear without ever showing a return on investment New Product Development workshop will show you several steps you can take to increase the probability of success: understanding target market, pricing, clearer product strategies, superior launch planning.