GMR Marketing is currently in search of a Campus Agent with a focus in Digital & Social Media & Events Marketing. HBO Campus Agents are responsible for generating excitement, awareness, and buzz about HBO and HBO GO on campus. They promote HBO to fellow students on campus by representing the brand, seeking out unique opportunities that will connect fellow students with HBO, and utilize social media to spread the word. With the guidance from GMR Marketing, HBO’s affiliate college agency, via e-mail, phone calls and social hubs, Campus Agents not only learn about grassroots marketing, but also execute it in real-world situations. Students must commit to one full academic semester, approximately 6-8 hours a week, with flexible hours.
Must be a full-time student.
The ideal candidate will be a Sophomore, Junior or Senior with connections across campus (athletic, social, academic scenes).
Must work very well independently with limited supervision.
Marketing experience or previous experience working as a brand manager or in event planning is a plus.
Be open to utilizing personal social media (FB, twitter, instagram) to promote HBO’s national social campaigns and speak positively and knowledgably about the brand in the social space.
Monitor trends in social media tools, trends and applications and appropriately to apply that knowledge to increasing the use of social media around the HBO brand.
Must have access to a computer with high-speed internet and access to a smart phone with camera is preferred.
· Understand the value of the program as a resume builder.
· Work in conjunction with other Campus Agent(s) at your school to host weekly tabling events and 4-5 events over the course of the semester.
· Attend weekly status calls and complete weekly recaps.
· Must love HBO, have a passion for marketing, and have strong social ties both on campus and within social media.
· Utilize large social network to generate awareness about HBO programming.
· Must be energetic, outgoing, creative and organized with outstanding verbal and written communication skills.
You can check out a glimpse of the HBO program from a previous semester by viewing the video below. Also search #hbocollege on Instagram and Twitter to learn more. To learn more, email email@example.com.