Tuesday, December 15, 2015

Summer 2016 NPR Audience Insight & Research Internship - Apply by January 3rd!

Interested in first-hand exposure to media research and strategy?  Consider an internship with the Audience Insight & Research (AIR) department, which acts as an internal research consultant to all NPR divisions.
 
The AIR Intern assists the AIR staff with all aspects of research for NPR, including programming, digital media, and underwriting research.  A typical day may include assisting with usability testing for an NPR app, using our databases to determine reach & frequency of a sponsorship campaign, and coding open-ended responses to a survey about a new program.
Responsibilities:
  • Working closely with staff from across the organization to bring audience insights into the center of decision making
  • Analyzing listener habits and demographics
  • Programming surveys
  • Coding survey data
  • Answering research requests from employees
  • Becoming familiar with databases and analytic tools like Nielsen and Google Analytics
Qualifications:
  • Keen ability to synthesize and present information (written and graphic)
  • Proficient with Excel and PowerPoint
Preferred Skills
  • Experience with Excel and PowerPoint for presenting data
  • Experience with marketing research
  • Experience with SPSS is a plus
Apply here by January 3rd.