Thursday, August 4, 2016

Paid Fall Digital Marketing Internship with 2U!

What We're Looking For:

The 2U Marketing team is looking for a Digital Media Intern for Fall 2016. Candidates for this position should have an existing interest or experience in digital media, in particular paid advertising. The position will work within the Digital Media Strategy team and will combine management of digital media campaigns, along with the analysis and optimization of these campaigns. A desirable candidate would include those with the desire to use this experience as a springboard into a full time Digital Marketing position upon graduation.

Responsibilities Include, But Are Not Limited To:

  • Assistance with the development of audience targeting parameters
    • Leveraging existing knowledge or program audiences, as well as exploration of new and untapped audiences
    Prospecting of new vendors and relationships in line with audience targets
  • Assistance on daily management of paid social (LinkedIn, Twitter, Facebook) campaigns
    • Developing copy in line with brand voice
    • Execution and implementation of new paid social campaigns
  • Weekly and monthly media performance analysis and reporting
    • Reports will tie together data from multiple tools and reports looking at trends in response rates, device usage, geography, etc.
  • Support development of creative analysis and optimization recommendations 
    • Utilizing image and copy variations, focusing on structured A/B tests

Things That Should Be in Your Background:

  • Must be enrolled in an undergraduate or graduate program
  • Total embodiment of 2U’s collaborative culture; like this:
  • Ability to work both independently and in a highly collaborative team environment
  • Prior internship experience desired
  • Strong Excel skills
  • General knowledge of online marketing
  • Google Analytics, Google Adwords, and Paid Social Platform experience a plus
  • Interest in programming languages, especially JavaScript and Python, a plus
  • Marketing, business, finance, or economics major preferred
  • Ability to juggle multiple competing priorities
  • Ability to work with a diverse team in a fast-paced environment
About 2U
2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

Apply here.